Diamond Department Store was the first department store in Vietnam to propose the idea of a modern retail with its own membership card system. It also introduced the concept of high-end department store in Vietnam, while being the first to apply CRM (Customer Relationship Management) system to enhance customer service. This enabled Diamond Department Store to lead the development of the country’s retail industry as it also contributed to improve consumer lifestyles in Vietnam.

Diamond Department Store has also been a trendsetting fashion leader for the last decade, shaping lifestyles and values of customers, for which have received various accolades from prominent institutions and medias.

Being one of the finest luxury department store in Vietnam, Diamond Department Store provides a unique shopping experience with various merchandise including internationally renowned prestige brands and favorite domestic brands.

Welcome to Diamond Department Store!